![](https://pauljericklara.com/wp-content/uploads/2023/04/Arang-Ireng-Packaging-02-1024x831.jpg)
![](https://pauljericklara.com/wp-content/uploads/2023/04/Arang-Ireng-Packaging-01-1024x1024.jpg)
ABOUT
The rebranding of Arang Ireng — a Malaysian condiment brand — involves the development of their logo, social media channels, and packaging design.
The concept expresses the idea of fire which symbolizes the traditional cooking method done to create the condiments.